Opt-In Email Bulletins
Many companies want to somehow get onto the band wagon of e-marketing with the belief that it is the answer to their sales and marketing problems. Many campaigns are quickly put together and poorly structured, resulting in low response rates with irritated potential clients who have been emailed without permission.
Email marketing should be treated very differently from other forms of sales and marketing. Techniques that work for direct mail campaigns, advertising and direct sales will not necessarily work for a strategic e-marketing campaign.
Whilst it is possible to win new business through mass emailing to a targeted industry similar to the way that you would send a large fax shot, the response rates are often too low to make the campaign cost effective.
The greatest success stories are found when using what is known as permission or opt in emailing. Using our marketing experience and the technology of affiliated companies, we are able to provide clients with unrivalled direct marketing experience and the infrastructure needed for you to successfully market and communicate with thousands of opt in subscribers.
We can handle all areas of permission based emailing campaigns including:
- Selecting the right target market
- Provision of the relevant opt in email list
- Email message design
- Testing and deploying email messaging campaigns
- Full tracking
- Reporting and direct result analysis
Email Bulletins
Bulletins are quick and easy to use, pro-active, cost effective, fully traceable and highly specific. They are the very latest in successful opt-in emarketing solutions. They enable customers to win new business, generate significant website traffic, high quality leads, increase brand awareness and penetrate key accounts
They can help you achieve the highest possible results through content, message layout and timing, as well as the technology infrastructure needed for businesses to successfully communicate with thousands of opt-in subscribers, all of whom have registered interest in the availability of products, offers, events and other developments in their marketplace.
To see a sample for yourself or discover which of the 50 + bulletins can help you communicate with your target market simply call our e-marketing team on + 44 (0)870 7877404.
Download our whitepaper on successfull email marketing...
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