Email Marketing
An easier way to communicate with your customers.
The marketing focus has, over the past few years, moved more and more towards the use of email, with technology enabling you to manage, report, analyse and react quicker and more effectively than before.
But every marketing channel has its own specific rules, and email marketing is no exception!
For the unwary, there are some major stumbling blocks to negotiate, and pitfalls where the inexperienced can find themselves in serious trouble. By simply learning and following these rules, you can escape failure, but real success depends on an appreciation of how e-marketing can really touch your customers..... and this takes time, strategy, planning and great creative.
Insight Marketing is a leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology, highest quality production and professional services, you can acquire, grow and retain profitable customer relationships through highly relevant and personalised email marketing solutions.
The primary focus of Insight Marketing resides in our creative expertise in producing high impact email marketing newsletters that generate measurable results through personalised, industry specific news distribution with a call to action that encourages your readers to reply, and attracts new members all the time.
The service includes:
- emarketing consultation where we will discuss with you your requirements and current marketing strategies and put together a report, specifically for your business, that gives you guidlines, designs and tactics to help you put together a truly effective emarketing campaign.
- Creating subscribe and unsubscribe pages for each newsletter mailing on your site so that you can start to build you emarketing database
- HTML tracking of links to web-pages (if required) that show you who has been following links from the newsletter to specific pages on your site
- Weekly reporting on exactly how your emarketing strategy is progressing
- Hosting of all HTML and images on the Insight Marketing Web-server
- HTML and Text based newsletters so that you get the maximum coverage for your message
- Scheduled sending.
Email Marketing statistics:
According to a study released by the Direct Marketing Association, more than half of US companies said that their sales increased as a result of e-mail marketing.
66% of companies said that email increased their sales. Medium sized companies saw increases of 59.8%. Small companies saw increases of 42.6% Large enterprises saw increases of 47.1% 63% of respondents said that email marketing was their best customer retention solution. 37% said that it was a very effective customer acquisition solution.
Cost Cutting:-
Email marketing can be as low as pennies per person. When compared with direct mail or media advertising, it is difficult to find a less expensive form of marketing.
Time to market:-
E-mail achieves measurable results quickly. One research firm notes that email messages are responded to, on average, within 48 hours, compared with 6-8 weeks for the more traditional forms of direct marketing.
Creating sales:-
One survey showed that permission-based email marketing has a nearly 7% conversion rate, where for more typical sales campaigns you can expect 3%.
Jupiter Communications' (www.jup.com) evaluation of the 100 most successful web sites, showed that 65 offered email newsletters.
Download our whitepaper on successfull email marketing...
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