Design an effective business card!
Exchanging business cards is one of the most common ways of providing contact details. Well-designed cards can also act as an effective marketing tool - so distribute them to as many potential customers as you can.
First impressions count, and the design of the business card is no exception to this rule. Aim to create a memorable and useful token of your business. Think about the impact you want your card to have, bearing in mind all the business cards you've ever been handed. How can yours be different?
Think differently
Apply some original thinking to your card. Which colour and font would best convey the nature of your business? How does this tie in with your company's brand? What size business card would work? If you decide on an unusual shape, however, there's a chance it won't be filed with the recipient's other cards. (Then again, its quirkiness could be popular.)
Above all the keyword is quality. Spending a little more on your business card will reap benefits later, and shows that you mean business.
Keep it simple
It is tempting to overload the card with information, but the card will look more appealing with just the basic contact details on the front. The other side of the card could be used for additional information, such as sales figures or a map of how to get to your premises.
Interaction
Make the card something that people can use again and again. You could offer a discount or free gift on presentation of the card. This trading tool will make people want to hold on to your business card.
Shun convention
You may wish to consider more practical tokens of your business: pens, stickers, key fobs, fridge magnets. All of these items and countless others could be printed with your company details. Create something that people will want to own and with which your name can be associated. This is particular suitable if your customers are members of the public.
However, most business customers or partners will expect to receive a business card from you, and may consider a fridge magnet tacky and inconvenient.
Don't try this at home
Try not to make your business cards at home, unless you've got the resources to create cards to a professional standard. Contact a local printer, and don't be afraid to consult them about design tips and ideas. They deal with business cards every day, and they are likely to have a good idea of what works and what doesn't. And avoid clip art!!!!!
Download our whitepaper on successfull email marketing...
Enquiries...
