Optimise your Web Pages!
Optimising your web site is all about creating characteristics within your pages that Search Engines like, and using as few of the features that they dislike, in order to bring you a higher number of more appropriate visitors.To do this you need to ensure that your most important keywords and subjects are as close to the top of the document within your HTML source code as is possible. This is of course often limited by your page design.
One important area of your site is the 'Title' as it contains the most relevant keywords,and is therefore of great benefit to you. You need to bear in mind though, that many search engines will only show the first 70 characters within your title, so keep it short, sweet and to the point, making sure at all times that you are keeping it relevant to your business.
The page META tags (that's the description and keywords), which used to be the main talking point of any discussion on web optimisation, are no longer the holy grail in web ranking, infact certain search engines such as Lycos and Google actually ignore these tags. However other engines do and you should therefore try and keep your description to 150 characters, which will help it to display correctly, as several engines will cut off anything after the first 150 characters.
The most useful part of your document is actually the body of your page, most importantly the first 200 - 250 characters (of visible text), although many search engines will look for keywords and descriptions throughout the page, so all paragraphs can be important.
To summarise, the best way to optimise a site is to work on the source code, and in doing this you will be able to see, and therefore learn, the effect that your table layouts and other items such as java script have on pushing you important content further down the page.
With many search engine algorithms, using main keywords in filenames and other parts of the URL will help to attain a higher ranking. Don't overdo it though, because shorter URLs are generally preferred over longer ones.
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